Mobile website – how to optimize your website
More and more people are using their mobile phones and tablets to go on the net with over their PC or Mac, with associated large screen. Today it’s not unusual for 40-50% of your website traffic coming from mobile users. For some websites even more. The big question is how your website appears when visiting it from a mobile device such as a smartphone, iPhone, tablet etc. And what about search engine optimize your website for mobile users?
In this post, I will take a closer look to your options, with SEO and user experience in mind.
Regular website is hell on small screens
Very few website works on big screens and small screens such as mobile phone and tablet screens if you do not optimize the site. If your text is divided into columns, wide horizontal navigation, a lot of information on one side of the site, this all make it a hell to use your website on a mobile device, your fingers will have to do a marathon. As a result, more and more users will leave your website and go to your competitor who have a better mobile optimized website.
Is Google fleeing from your website
Not only the users are abounding your website, Google is also fleeing it. Google can easily identify user’s patterns and are getting better and better to identify how your website works for mobile phones and tablets. So if they can see that your website is not mobile optimized or users leave your website faster than a Formula 1 car in pole position they will slash your ranking when users are searching with a smartphone on Google. There is no point for Google to send mobile users to your website when your site is not giving them a good user’s experience – when Google knows your competitors gives better user experience.
3 ways to mobile optimize your website
Basically there is three ways you can optimize your website so your mobile users can use your website and get the same experience as desktop users (big screens) can.
- Mobile Optimizer App
- Mobile website
- Responsive Web Design
Each of these solutions have advantages and disadvantages, but I will make it clear for you straight away, that only I can only recommend one solution, Responsive Web Design (RWD). This is the only solution that works for user experience and search engine optimization (So Google starts to like your site again)
Why RWD is the way to go
Mobile Optimizer App
This solution lets you utilize a lot of function that is on smartphones and tablet that can be hard to get other ways. Such as find with GPS. The problem with this solution is that you host your website on another server and if that server is not close to the users you will experience long load time, there can be difficulty to get the same functions as on your desktop site, hard to make web shop function correctly, booking function may not work with your current software.
My biggest concern is that you do not have control over your website anymore; you are leaving everything in hands of the Mobile Optimizer App’s company hands, so if they have a problem and have no influence yourself. However, if you have a big website with information and do not want to create a new website this can be a good solutions, it only takes a few line of codes and you are almost up and running, cost typical around £15-£20 a month.
A mobile website is in contraire to the app solution a “real” website that is optimized for mobile users. As a rule mobile websites is placed on a subdomain, if this website was made as a mobile it would be m.easymarketway.com The challenge with mobile website is that you then have two websites, a regular desktop and the mobile website on the subdomain. This means you have to maintain both pages; this is the hardest part since there are both users and seo to have in mind when you are developing and maintaining the site.
You will need to create content, links, social media content and presence. Since search engines like Google will have one crawler for desktop version and another crawler for mobile version, this is just one of the ways where it can be a fiasco.
And I almost forgot to mention the cost, this will typical cost you a fortune in web developing and every time you post new content, you guessed right, you will need to do it on both sites.
Responsive Web Design (RWD)
The Responsive Web Design solution is in contrast to the other solutions, a fully integrated solution, this means that the solution will dynamical adjust the design to the users devices, no matter if it is a small smartphone, a bigger tablet, a laptop or a big screen desktop. There is only one website on your domain.
This is the main reason why we only advise our customers to use RWD websites.
You can see it on this website, if you are sitting with your desktop computer now; try to make your browser window smaller. You will see that the website will automatically adjust its design to the new screen size, the elements (images, text etc.) will change size, move around, the navigation will be placed on the top right corner, contact forms will also be easier to use.
It is exactly the same text and images, same content you will see no matter what device you use.
So by choosing a RWD solution your website will be dynamical, no need to do the work on to sites, you have full control over server, page speed, third party integration for booking, shop etc.
The mobile revolution has come to stay
No matter what solution you think is the best for your website, there is no alternative today. You must have a good mobile website today or you will lose many of your users. They will go to your competitor and you will lose ranking in search engines, can you afford to wait?